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December 12, 20251 min readOriginally published in Dagens PS

Why the tech giants are losing to Swedish startups

Building a tech company from zero has never been faster. Silicon Valley giants are struggling to keep up, and Swedish startups are stepping into the gap. Serge Lachapelle features in a Dagens PS studio segment.

In a Dagens PS studio segment, Google veteran Serge Lachapelle, now partner at Disruptive Ventures, sets out why the conditions favour the market's challengers right now: modern AI tools and direct customer relationships let small teams build, test and ship at a pace large organisations can't match. AI's real opportunity, he argues, sits in the concrete and the boring (finance, onboarding, admin) where automation gives new companies leverage the incumbents don't have.