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Scale-ups

Built to scale.With operational experts in the room.

Tech companies that already work. Revenue is growing. You run out of bandwidth before you run out of opportunity. We come in with operational experts who have built scale stories before, and the AI operating system that turns one team into many.

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Who we partner with

What we mean by scale-up.

A scale-up is a tech company whose product has survived the market. The product works. The market has voted with its credit card. What's left is execution: turning early momentum into real revenue growth.

Three criteria shape every conversation:

  1. Product-market fit established.

    Paying customers, repeat customers, a sales motion that's beginning to work.

  2. A real market underneath.

    B2B preferred. TAM measured in the billions of SEK. Expandable beyond Sweden.

  3. Founders who want operational experts close by.

    Not board members at the quarterly review, but people who are in the actual work.

Where we come in

Where we come in.

  1. Before us · bootstrapped or angel-backed

    Strong product, growing revenue.

    You carry every function: sales, hiring, internationalization, finance. The ceiling is real.

  2. This is where we come in

    Scale partner in the everyday.

    We bring capital, operational experts and an AI operating system. We take on enough of the work that the company can keep growing without grinding to a halt.

  3. After us · industrial or later-stage capital

    When scale is repeatable.

    Bigger tickets and longer holds make sense. Our job is to make the company ready for them, or to keep building with us on the evergreen path.

Our scale-up criteria

We're sector-open.

The three criteria above matter more than the vertical. Our track record already spans a wide range, and the list keeps expanding:

  • Services
  • Healthcare
  • Recruitment
  • Media technology
  • AI sales
  • Conference technology
  • Safety

Geography: Swedish companies. We sit from Stockholm in the south to Skellefteå in the north, and we look outside the big cities gladly. International ambition assumed.

Crystal Alarm: Sweden's market leader in mobile personal alarms. The kind of scale story we help write.

Read more about Crystal Alarm →

Alent Dynamic. Patented control technology for timber drying, with sales offices in Sweden, Finland, Germany, Poland and the Baltics. The markets after Sweden are where the work is.

Read more about Alent Dynamic →
Investment terms

How we invest.

Stage
Seed and early Series A
Ownership
Meaningful minority
Role
Operational partner in the everyday, often working alongside the founders
Follow-on investments
Case by case
Horizon
Evergreen. No fund clock.

We're not a passive board seat. The money is the start of the relationship, not the deliverable.

Operational tracks

What you get, beyond the check.

Live from day one. No management fee.

  • AI operating systemsourcing, sales, hiring and finance ops wired in immediately
  • Sales accelerationinto the Nordics, UK, EU and North America
  • Hiring sprintssales leaders, country managers, key executives
  • Pricing & packaging resetfor the next stage of growth
  • Capital raising supportfor the next round, including industrial exit conversations
  • Brand & positioningto support the scale story externally
We've done this before

Track record.

A line of evidence, not a brag wall.

  • VaccinaFrom zero to over SEK 300M in revenue and SEK 75M in profit in 2.5 years. Exited to Kry in 2021.
  • StudentConsultingSEK 700M in revenue before exit to Mellby Gård in 2013.
  • CodemillInternational expansion across Europe and the US after IPO in 2021.
  • Crystal AlarmSweden's market leader in mobile personal alarms, 15,000+ active users.
  • CoeoBuilt in Umeå, now powering digital and hybrid conferences for enterprises across Sweden.
Get in touch

Who we want to hear from.

  1. Founders past first revenue, stuck on the second curve.

    You've done the hard part. Now hiring, internationalization and pricing all need to happen at once. You'd rather have operational experts than a passive board seat.

  2. B2B platforms with international upside.

    Sweden as launchpad. Nordics, UK, EU or US as destination. Repeatable customer acquisition starting to take shape.

  3. Founders feeling the operational ceiling.

    Too much on your plate. Too few hands. You want a partner who shows up to the work, and an AI operating system that scales without scaling headcount.

Tell us aboutyour scale story.

Send a mail →