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Perspectives on company building.

Experiences, ideas and news from our team and the companies we work with.

Reflections

May 23, 2026· DI Debatt
The AI race calls for brave leaders
Swedish organizations are known for flat hierarchies, trust, and a culture where it's accepted not to have all the answers. Those exact traits, together with real courage, are what leaders now need.
March 28, 2026· Breakit
Your next CFO might not be a person
Most companies use AI to make their processes faster. Fewer ask whether the processes need to look the way they do. That's what decides who wins in the AI shift.
March 3, 2026· DI Debatt
AI is both a threat and an opportunity for Swedish entrepreneurship
AI opens up major opportunities for Sweden. But in an economy where pace decides the outcome, more ideas aren't enough: without fast growth and scaling, much of Sweden's innovative strength risks being commercialized elsewhere.
December 13, 2025· Breakit
How to build a brand in an AI-driven world
AI makes it easy to look professional, and impossible to look different. Why authenticity becomes hard currency.
October 9, 2025· Breakit
Tech veterans: what small companies can learn from big tech
Three lessons from inside Google and AWS that decide whether a Swedish startup makes it.

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